One face. One story. One unforgettable year.
InMexico is searching for the person who will represent the spirit, energy, beauty and diversity of Mexico throughout 2027.
However, Face of InMexico is about much more than finding a beautiful face.
It is a search for personality, authenticity and connection — someone confident, memorable and genuinely inspired by Mexico. We are looking for a person with a story worth sharing and a voice capable of connecting with people around the world.
The winner will become the official Face of InMexico 2027, appearing across InMexico Magazine, InMexico.com, InMexico social media, events, sponsor campaigns, brand activations and experiences throughout Mexico.
More importantly, the opportunity goes far beyond the competition itself.
Who Can Become the Face of InMexico?
Face of InMexico 2027 is open to anyone 18 years of age or older.
Applicants can be Mexican, live in Mexico, spend part of their lives here or simply have a genuine connection to and love for the country.
There are no height requirements, and modeling experience is not necessary. In addition, applicants do not need thousands of social media followers or professional photographs.
What matters most is personality, presence, authenticity, confidence and the ability to connect with people.
After all, Mexico cannot be defined by one look, one background or one story — and neither can the Face of InMexico.
Applications Open September 7
Applications for Face of InMexico 2027 officially open on September 7, 2026.
To apply, candidates will be asked to submit:
- One recent headshot
- One recent full-body photograph
- Their social media handles
- One 20–30 second video answering: “Why should you be the Face of InMexico 2027?”
The video does not need to be professionally produced. Instead, we want to meet the person behind the application.
Show us your personality, tell us your story and share what Mexico means to you. Most importantly, tell us why you believe you could represent InMexico.
The Search Begins October 1
While applications open on September 7, the official Face of InMexico 2027 competition and public voting will begin October 1, 2026.
From there, selected candidates will appear on the Face of InMexico online voting platform. The public will have the opportunity to discover each candidate, learn their story and vote for their favorites.
At the same time, candidates will be encouraged to introduce themselves to new audiences and share their profiles through platforms such as Instagram and TikTok.
As the competition progresses, the field will gradually narrow until only 10 finalists remain.
Meet the Final 10
Reaching the Top 10 marks the beginning of an entirely new stage of Face of InMexico 2027.
At this point, the competition moves beyond photographs, videos and public voting. Instead, finalists will have an opportunity to demonstrate qualities that cannot always be captured through a screen.
Personality, confidence, communication skills, professionalism and presence will all become an important part of the final stage.
Then, in February 2027, all 10 finalists will come together for the culmination of the search.
The Face of InMexico Event & Fashion Show
The Top 10 finalists will participate in a special Face of InMexico event and fashion show in February 2027, bringing the competition to life in front of the InMexico community, invited guests, sponsors, partners and the judging panel.
Still, this will be much more than a fashion show.
Each finalist will have the opportunity to show who they are in person — from their confidence and energy to their style, personality and ability to connect with an audience.
In addition, the Top 10 will meet the Face of InMexico judging panel, allowing the judges to discover the people behind the profiles.
The judging process will consider authenticity, personality, confidence, communication, professionalism, creativity, presence and each finalist’s genuine connection to Mexico.
Public voting will play an important role in determining who reaches the final stage. Ultimately, however, the judges will select one person from the Final 10 to become the Face of InMexico 2027.
More Than a Competition. A Platform.
Winning Face of InMexico is not about receiving a title and disappearing a few weeks later.
Instead, the winner becomes part of the InMexico brand for an entire year.
The Face of InMexico 2027 prize includes:
- $2,500 USD cash payment
- An all-expenses-paid trip to Tulum
- A professional InMexico Magazine cover photo shoot produced by the InMexico team
- A cover feature in InMexico Magazine
- More than $25,000 in promotional exposure across the InMexico platform
- The opportunity to become a content creator contractor with a leading firm
- Potential collaborations with InMexico sponsors and partners throughout the year
And that is only the beginning.
Your Face Across InMexico for One Full Year
Beginning in March 2027, the winner will officially step into the role of Face of InMexico.
For one full year, the Face of InMexico 2027 will be featured across every page of InMexico.com, creating continuous visibility throughout the digital platform.
In addition, the winner will appear across InMexico’s social media channels, editorial content, special campaigns, events and brand experiences.
This goes far beyond a single post, photo shoot or moment.
It is an entire year of exposure and opportunity.
From Face of InMexico to Content Creator
Face of InMexico has also been designed to offer something potentially much bigger than winning a competition: the opportunity to build a professional future.
The winner will have the opportunity to become a content creator contractor with a leading firm, gaining real-world experience creating content, collaborating with brands and developing their own personal brand.
Beyond that, additional opportunities may arise throughout the year through InMexico sponsors and partners across hospitality, travel, resorts, fashion, wellness, real estate, restaurants, culture and lifestyle.
These opportunities may include content collaborations, sponsor campaigns, events, pop-ups, travel experiences, product integrations and brand activations.
For that reason, the goal is not simply to give someone exposure.
It is to give them a platform from which they can build something of their own.
What Are We Really Looking For?
A beautiful photograph might capture someone’s attention.
But a photograph alone will not make someone the Face of InMexico.
We are looking for the person behind it.
The ideal candidate is interesting, curious and confident enough to walk into a room and connect with people. At the same time, they should be able to experience a resort, restaurant, destination, fashion brand or cultural moment and tell its story naturally.
Most importantly, we are looking for someone who understands that Mexico is not simply a destination. It is an extraordinary collection of people, places, cultures, experiences and stories.
You do not need to be a professional model or have a massive following. There is also no expectation to look like anyone else.
What matters is being yourself.
The Road to Face of InMexico 2027
The journey begins on September 7, 2026, when applications officially open.
Candidates will submit a recent headshot, a recent full-body photograph, their social media handles and a 20–30 second video explaining why they should become the Face of InMexico 2027.
On October 1, 2026, selected candidates will enter the Face of InMexico voting platform and public voting will officially begin.
From October 2026 through January 2027, candidates will share their stories, build support and continue through each stage of the competition as the field is progressively narrowed.
In January 2027, the Final 10 will be revealed.
The finalists will then come together in February 2027 for the Face of InMexico event and fashion show. There, they will meet the judging panel and have the opportunity to demonstrate their personality, confidence and presence in person.
Following the final stage, the judges will select one winner to become the Face of InMexico 2027.
Finally, in March 2027, their year with InMexico officially begins.
Could It Be You?
Maybe you are already creating content — or perhaps you have always wanted to.
You could be a model, entrepreneur, traveler, artist, athlete or student. You may even be someone who has never considered doing anything like this before.
That is exactly the point.
Face of InMexico is not searching for one type of person. We are searching for the right person.
We want someone with a story worth discovering, a personality people remember and a connection to Mexico worth sharing with the world.
Applications open September 7, 2026.
The search and public voting begin October 1.
10 finalists will take the stage in February.
One will become the Face of InMexico 2027.
One face. One story. One unforgettable year.
