Beatrice: Building a Life Where Intuition, Intelligence, and Sound Converge
Some creatives follow a straight line. Others follow intuition, even when it does not make sense on paper.
Beatrice belongs to the latter.
A DJ, creative strategist, and deeply reflective soul, Bea represents a new generation of artists who refuse to choose between intellect and emotion, structure and freedom, business and art. Her journey is not just about music. It is about listening inward, trusting timing, and building a life with intention.
From Stockholm to Mexico City, from economics lecture halls to festival stages, Bea’s story is one of quiet resilience, self-belief, and a relentless curiosity for growth.
Listening to Intuition Before the Applause
Bea’s entry into DJing did not follow the traditional route, and that is precisely what makes it powerful.
“It came from intuition more than anything else,” she shares. “I was very focused on school and loved problem-solving, but I never felt fully fulfilled.”
Music started as something she explored after work and on weekends. During a sabbatical year, she DJed casually with her best friend, learning the basics and building familiarity within her circle. Then, unexpectedly, came a phone call asking her to play at an event, specifically looking for a female DJ.
“I hadn’t played in two years. But it felt like a sign.”
She said yes. One set turned into momentum. One month later, she quit her job.
Intelligence, Often Misjudged
Behind Bea’s artistic identity lies a formidable academic path. She studied at the Stockholm School of Economics, one of the most prestigious business schools in the world, known for shaping global leaders.
Yet even there, she faced doubt.
“There’s a prejudice that if you’re happy, kind, or creative, you’re not taken seriously. I felt that a lot growing up.”
Her admission into SSE came through a highly selective alternative path called Against the Odds, where only about 30 candidates are accepted each year from thousands of applicants. For Bea, it was more than acceptance. It was validation.
Still, the criticism did not stop.
“People would call me stupid. I saw comments saying I must have the lowest IQ in the school.” Eventually, she decided to take the official Mensa IQ test and scored at the highest level.
“It wasn’t about proving anything to others. It became something I did for myself.”
That grounding, she says, has stayed with her, especially in creative spaces where artists often minimize their strategic intelligence.
Treating a DJ Career Like a Company
Bea’s business background did not fade when music took center stage. It became a tool.
After graduating, she worked at an AI startup, where she learned how interconnected every part of a company truly is.
“You can have an amazing product, but if sales, marketing, or communication fail, everything slows down.”
She applies that same thinking to her career as a DJ.
“It’s not enough to just produce or just mix. You need the full concept. Brand, strategy, content, networking. I’ve approached my career the same way you’d build a company.”
Without a team, Bea has handled most aspects herself, from branding to content to long-term vision.
Moments That Changed Everything
Her rise has been fast, but never accidental.
Within a single year, Bea played at Sweden’s biggest gala, the Elle Gala, performed at three major festivals, opened for artists like Solomun, Steve Angello, and Blond:ish, and played at Globen, Sweden’s second-largest arena, in front of 13,000 people.
One of her most unforgettable moments was DJing on top of a hot-air balloon. Not inside. On top. A moment that pushed fear, trust, and presence into one single experience.
Choosing Mexico, Choosing Expansion
Leaving Sweden was not about escaping. It was about expanding.
“I’ve always felt drawn to something bigger, something beyond Europe,” Bea says. When she first visited Mexico, something clicked.
“I just knew I didn’t want to go back. It felt natural to stay.”
After spending significant time in Tulum’s creative and electronic music scene, Bea found Mexico to be a place where art, freedom, and community intersect.
She now calls Mexico City home, trusting her ability to start over and build again.
A Sound Shaped by Movement and Rhythm
Mexico did not just change Bea’s geography. It changed her music.
“The house & techno scene here is huge — people are really into the music, and there are so many talented artists and musicians. It has really opened my mind to new music and sounds that align well with me as an artist.”
To discover more about Bea’s journey and creative universe, follow her on Instagram:
