Hotel El Ganzo Expands Music Program for the New Year

In Los Cabos, Play, Stay by Suzanne Koch

Known for their creative energy and artistic spirit, Hotel El Ganzo is taking their musical program up a notch this year with the first slate of artists set to take the rooftop stage.

El Ganzo music director and music industry veteran Mark Rudin is the tastemaker behind the hotel’s eclectic musical bent, emphasizing diversity in sound and culture for each year’s roster. Booked to take the stage early this year are electronic group Mexican Institute of Sound; Mexican folk singer/songwriter and five-time Latin Grammy nominee in artist of the year and album of the year category, El David Aguilar; Australian singer/songwriter Cody Simpson; and Mexican indie/funk band Technicolor Fabrics. El Ganzo’s unique musical performance series is only available to ten artists a year, each carefully selected by Rudin.

“Looking back at 2018 we are proud of our diverse lineup, not just musically, but also culturally. Starting with Siddhartha, known as one of Mexico’s most prolific and long-standing artists; Jenny and theMexicats, a great combination of musicians from Mexico, Spain and the UK; Desi Valentine from London with his classic soul, R&B style; our youngest artist, Los Angeles-born Spencer Ludwig; Salt Cathedral hailing from Colombia; and Dominican, Alex Ferreira, nominated Best New Artist at this year’s Latin Grammys. This is the exact type of musical roster that I envision for El Ganzo year after year, and that makes up the hotel’s DNA and soundtrack.”

Mark Rudin
hotel el ganzo

”El Ganzo, an epicenter for the arts, is proud to promote the best creatives in the industry and make Grammy winners like Natalia Lafourcade, Stephane Wremble, and Eric Krasno, and nominees like El David Aguilar and Alex Ferreira accessible to our guests,” said General Manager Ella Messerli. 

Hotel El Ganzo is building a new breed of accommodations for experience-oriented travelers and artistically minded bon vivants seeking a hotel that is a destination in itself. The hotel establishes its cultural leanings from the minute guests walk in, with music playing throughout the property and ever-changing art splashed on décor, Instagram-worthy walls, and guest suites. This means no visit is ever the same as the hotel functions as a canvas for artists to rework and reinterpret. 

Visiting artists are also encouraged to #StayForStudio. An exclusive and vetted program for music industry professionals. The program’s expansion comes after a pivotal year of milestones for the program, including reaching more than five million views and fifteen thousand subscribers on Hotel El Ganzo’s official YouTube music channel and the hotel’s most successful concert yet by Latin Grammy-nominated Dominican pop artist Alex Ferreira.

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