Jimena Gonzalo on creating her own Mexican brand of handbags 

In Mexico City, People, Play by Regina García

The entrepreneur, mother and designer has found in geometry her inspiration for creating unique pieces for the modern woman. Versatile leather goods that can be wore for day to day activities to special events, created by Mexican hands.

Name: Jimena Gonzalo 

Instagram: @loun.mx 

Website: www.loun.com.mx

Title: Founder

I’m currently listening to… Podcast Melissa Wood – Tepperberg 

If I could have dinner with anyone… I think it would be someone from the royalty, Lady Di or Queen Elizabeth II, I love royalty history. 

One thing I cannot travel without: sunglasses 

I’m inspired by: Geometry in general, shapes are such a fundamental part of life and they have the power to communicate specific messages and create beautiful designs of geometric pattens. Also colors are a big inspiration to me.

If I could change anything in the world, it would be: the inequality. I think every single person in this world has the right to live in a good environment and should enjoy equal access to opportunities. Now a days we see discrimination based on gender, age, origin, ethnicity, disability, sexual orientation, class, religion and many others and I think it’s unacceptable, because these factors can determine someone’s access to opportunities in life. 

The perfect day would be: doing some exercise in the morning, I really enjoy BodyBarre. Then eating a croissant with some coffee at my favorite bakery for breakfast. Have meal with my family at some Japanese restaurant, take my kids for some ice cream at the park. And my very favorite time of the day would be to have diner with some friends and to enjoy a glass of good wine.  

My favorite place I’ve visited: Japan

My top 3 bucket list destinations: London, Australia and Thailand.

How has Loun evolved in the last years? Loun came to my life in a very difficult moment. I was pregnant and everything was uncertain because of the COVID-19 pandemic, but it worked out and made me had a lot of personal growing though all these years. 

What is the social and ecological commitment of Loun? The process of making the bags is 100% artisanal and its made by Mexican’s hands. Every material we use is originally from Mexico we don’t import from other countries, promoting local consumption, and reducing our carbon footprint. 

What has been the most rewarding experience of creating Loun? The satisfaction of the new collections. And most recently the creation of the pyramid bag named DOMEKA which has been the all time best seller of the brand.

What’s next for Loun? To be in many more selling points in Mexico and worldwide. To achieve new collections and other accessories for women.  

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