Unveiling the Journey: Florencia Guillot’s Evolution

In Live, Monterrey, People by Regina García

Transitioning from the corporate world to becoming a prominent influencer and content creator, Florencia has set herself to be known as the “mujer guerrera Banorte.” She started sharing a bit of her day-to-day life as a corporate employee in the marketing area, until her accounts started growing and had so much reach that she now dedicates herself entirely to content creation.

Florencia has become one of the best engagement rate influencers currently in Mexico because she has always shown her authentic self to her audience, making it easy to relate to her genuineness. Her content is mainly based on beauty and lifestyle, so you can find different makeup, skincare, and hair tutorials and reviews, as well as her honest experiences during her travels around the country and the world. As a leader in beauty content creation, her collaborations with global brands like Mac, Maybelline, L’Oréal, Lancôme, Farfetch, and Grupo P&G (H&S, Herbal, and Pantene) underscore her significant influence and reach.

Additionally, Florencia is an entrepreneur since she created her own merchandise brand called “Vete a triunfar,” which offers a variety of items for daily use that have positive messages like agendas, mugs, cups, and thermoses.

  • Name: Florencia Guillot
  • Instagram: @florencia.guillot
  • City you live in: Monterrey, MX
  • Most recent city visited: Tokyo and Montevideo
  • A typical day in my life includes: Working out, content creation, coffee, and quality time with my dog.
  • I was born: September 24, 1994
  • When I was younger, I wanted to be: A doctor LOL
  • My first job was: Summer camp as a teacher assistant
  • My favorite thing about traveling is: Meeting new people and trying new food
  • I’m currently listening to: Podcasts and interviews
  • If I could have dinner with anyone, it would be: Enzo Vogrincic
  • One thing I cannot travel without: Headphones and camera
  • I’m inspired by: My mom and my sisters
  • If I could change anything in the world, it would be: Child and dog abuse

Pictures: Florencia Guillot.

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