W Hotels Launches “Now Boarding” Program for Traveling Surfers

In Play, Puerto Vallarta, Stay by Suzanne Koch

W Hotels is treating surfers to an easy travel day by launching their new Now Boarding initiative, which reimburses guests a $150 amenity credit when booking a room at select surfing W destinations. The amenity credit will give guests a break when traveling with their surfboards by avoiding boardbag travel fees and using the extra dough on a massage or poolside cocktail instead.

Now Boarding was born out of a need in the surf industry. In-depth research revealed that surfing is a $7.29 billion industry and that surf trips rack up $1.9 to $3.1 billion per year in expenditures. And with the 2020 Olympics featuring surfing as an official sport for the first time, the sport has the opportunity to grow even more in popularity.

“Surf culture around the world is historically open-minded, playful and bold—just like us. As we continue to open in more destinations known for their waves and surf circuits, it has become clear just how important it is to surfers—of all levels—to travel with their most prized companion, their boards. ‘Now Boarding’ is in line with our mission to inspire guests to pursue their passions and we want to make those adventures a little easier by taking board baggage fees out of the equation.”

Anthony Ingham, Global Brand Leader, W Hotels Worldwide

The Now Boarding offer will first launch at the newly opened W Costa Rica—Reserve Conchal and will be followed by other worldwide W Hotel surf destinations throughout 2019 including W Bali—Seminyak, W Barcelona, W Punta de Mita and W Goa.

W Punta de Mita

Those traveling to W Punta de Mita will the notice the heavy surf influence throughout the property including in rooms where headboards are often made from local surfboards. Not to mention, nearby Sayulita and Punta Mita are both home to several reserved areas for experienced surfers and shortboards only. Catch year-round breaks at mid to low tide.

For more information, visit: wpuntademita.com

Photo: Mohsen Ben Cheikh on Unsplash

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