Today we are experiencing one of the most difficult times globally talking, and specially in Mexico, a large part of the local businesses and companies have been seriously affected, which has also had an impact on workforce, either by reducing their salaries or even cutting them. According to data from Forbes Mexico, unemployment figures during the COVID 19 pandemic reached just over 13 million jobs lost, and according to INEGI data, more than 1 million micro, small and medium-sized Mexican companies, in which almost 3 million people worked, closed permanently due to the crisis, leaving an unstable economy.
Zoé Water is a 100% Mexican brand that began as an idea that became an enterprise and today it is part of the leading water brands in Mexico. One of the main axis of ZW is entrepreneurship, where in addition to promoting internal projects, it helps to promote other Mexican businesses, being empathetic with them and faithful to the indications of the brand.
Due to the above, Zoé Water in collaboration with the ¨Contagia Amor Local¨ initiative decides to support businesses that remain afloat to help their recovery and thereby maintain salaries and their staff, designing a special edition bottle, which can be found in the establishments that will be supported with the dissemination of their business from the ZW social networks (@zoewater) so that they can continue to raise their economy. Some of these businesses are Sweet & Fit in Guadalajara and Gourmet District in Cancun.
Every time you buy a bottle of this edition, consume in one of the participating establishments or recommend to friends and family, keep in mind that you will be helping to maintain the salary of their staff and the life of that business.
Photo courtesy of Zoé Water.